US - With the consumer market for pork and other protein sources changing rapidly, the Pork Checkoff is putting the finishing touches on a plan to capitalize on those changes by repositioning pork marketing, Terry O’Neel, president of the National Pork Board, told an audience at World Pork Expo last week (Thursday, 8 June).“The Pork Checkoff has embarked on a journey to determine how best to market pork today,” Mr O'Neel, a pork producer from Friend, Nebraska, said. “The direction may be drastically different than we’ve seen in the last quarter century.”

美國國家豬肉委員會主席Terry O’Neel在上周(6月8日，周四)的世界豬肉博覽會上向一批聽眾們透露，隨著豬肉的消費者市場以及其他蛋白質(zhì)來源的迅速改變，美國豬肉基金將會把最后的收尾工作放在一項營銷計劃上，即通過重新定位豬肉營銷，利用那些正在變化的因素，更好的促進豬肉貿(mào)易。O'Neel先生來自內(nèi)布拉斯加州一個叫弗倫德的小鎮(zhèn)，在那兒從事生豬養(yǎng)殖工作，他說：“豬肉基金會已經(jīng)在開啟日程，決定哪些才是對目前豬肉市場最好的策略，即將作出的決定可能會與我們在半個世紀之前看到的策略大有不同。”